Ph. / Camille Vivier
Creative Directors / Stephanie Barth & Carina Frey
Art Directors / Anita Poltronieri
Set Designer / Arianna Marchetti
Hotel Production directed the complete production framework for B&B Italia’s latest visual campaign, executed on location at the company’s historic headquarters in Novedrate (Como).
World-renowned for pioneering industrial design, sculptural forms, and timeless Italian craftsmanship, B&B Italia represents the pinnacle of contemporary living. Translating such iconic heritage into a compelling editorial atmosphere demands a production approach attuned to the nuances of spatial design, architectural lighting, and high-level staging.
Navigating complex location logistics and technical coordination on set, our team worked seamlessly alongside B&B Italia’s creative strategists from initial staging to the final frame. The resulting imagery embodies the quiet sophistication, structural clarity, and uncompromising quality that define both B&B Italia’s legacy and our commitment to production excellence.