Ph. / Bibi Borthwick
Director / Nicolò Terranero
Art Director / Nicola Bortoli
Casting Director / Shaun Beyen
Hair / Gabriele Trezzi
Makeup / Cosetta Giorgetti
Manicure / Annarel Innocente
Hotel Production coordinated the GIADA New York Campaign in Milan, working alongside one of China’s most prestigious fashion houses to produce a shoot that translates the brand’s sophisticated vision for the global market.
GIADA has positioned itself at the forefront of contemporary Chinese luxury — a brand that brings together the finest European fabrics and craftsmanship with a design philosophy rooted in refined femininity. Producing a campaign aimed at the New York market requires a service that understands how to communicate that level of distinction through imagery that resonates internationally.
From set coordination to full production support, Hotel Production managed every phase of the project in Milan, following the creative direction of the brand with the aesthetic precision and absolute professionality that have defined our work since 2017. The result is a campaign as poised and internationally fluent as GIADA itself.