Ph. / Rafael Pavarotti
Client / Off-White FW22
Hotel Production coordinated the Off-White campaign in Marrakech, working alongside one of contemporary fashion’s most culturally significant brands to produce a shoot that captures the full tension of the Fall Winter 2022 collection.
Off-White has always built its campaigns around the collision of references — streetwear and luxury, the everyday and the extraordinary, the local and the global. Marrakech provides exactly that kind of charged visual environment: a city where architecture, light, and culture create a backdrop that amplifies rather than competes with the garments. Producing in this context requires a service that can manage the complexity of an international location shoot without losing the spontaneity the brand demands.
From logistics and location coordination to full on-set production support, Hotel Production managed every phase of the project, following the creative direction of Off-White with the aesthetic sensibility and absolute professionality that have defined our work since 2017. The result is a campaign as layered and intentional as the brand itself.