Ph. / Ava Van Osdol
Art Direction / Johannes Svartholm
Director / Bianca Blanc-Francard
Stylist / Leopolda Duchemin
Talents / Emaan ZishanValerie Margareta
Casting / AnD Casting
Hair stylist / Marco Minunno
Make up artist / Arianna Cattarin
Set Designer / Andrea Cocco
Hotel Production managed the full-scale production in Milan for Sportmax’s Fall/Winter 2026 campaign, collaborating closely with photographer Ava Van Osdol to bring the season’s visual identity to life.
Known for her intimate yet graphic style and mastery of movement, Ava Van Osdol brings a fresh, dynamic lens to Sportmax, capturing the brand’s signature blend of precise tailoring and modern fluidity. Translating that distinct aesthetic into a seamlessly executed shoot in Milan required a production partner capable of supporting high-level visual storytelling while delivering absolute precision, adaptability, and care on set.
Overseeing every aspect of logistics, location management, and on-set execution, our team worked hand-in-hand with the creative direction to ensure a flawless experience from initial prep through the final shot. The resulting campaign reflects the bold energy, refined art direction, and seamless collaboration that define both Sportmax’s FW26 collection and our commitment to production excellence.